Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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เนื้อหาจัดทำโดย Knock CRM เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Knock CRM หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Ingredients for Great Multifamily Leaders
Manage episode 329886850 series 3011138
เนื้อหาจัดทำโดย Knock CRM เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Knock CRM หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
It takes a lot more than just experience to be successful in a leadership role. Tony Sousa, Vice President of Operations at RPM Living, shares how he leads with empathy, inspires his staff, and maintains relationships that lead to successful, fully staffed teams. Plus, why does it seem like so many multifamily peeps have a theater background?
…
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49 ตอน
Manage episode 329886850 series 3011138
เนื้อหาจัดทำโดย Knock CRM เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Knock CRM หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
It takes a lot more than just experience to be successful in a leadership role. Tony Sousa, Vice President of Operations at RPM Living, shares how he leads with empathy, inspires his staff, and maintains relationships that lead to successful, fully staffed teams. Plus, why does it seem like so many multifamily peeps have a theater background?
…
continue reading
49 ตอน
ทุกตอน
×This week we welcome Alex Griffis, VP of Product at Knock. He breaks down AI in an easy-to-understand way and answers our questions about how multifamily can use AI to its full potential. Plus, we share the famous “duck incident” that we had to cut out of a previous episode. This is the final episode of Renter Obsessed “Season 1,” so farewell for now and stay tuned for what we have next!…
If two companies offer you similar pay and benefits, which do you choose? You go with the one that can offer you professional development. We welcomed Tyler Marker, the Director of Marketing & Professional Development at Zidan Management Group, to share how he creates a path for professional development for his employees by investing in ongoing education. Plus, a big announcement from Sydney.…
This week, we put the FAMILY in multifamily to wrap up Pride Month! Hear stories of pride from our panel of speakers in this hour of love, allyship, support, and celebration. Special guest and DE&I speaker Marci French shares her journey of parenting two children who are part of the LGBTQIA+ community, plus Justin Jones gives us an exclusive sneak peek of the Multifamily Queer Space.…
There are so many parallels between the multifamily and the hospitality industries. That’s why Sydney was joined this week by Casey Baker, the Director of Sales & Marketing for the Hotel Vance in Portland, OR. They discussed how hotels have weathered the pandemic shutting down their industry, why just picking up the phone can make all the difference, and what it's like being the purveyor of cool local experiences.…
On this special episode of Renter Obsessed, Will Moxley, SVP of Product at AppFolio, and Demetri Themelis, Co-Founder and CEO of Knock, stop by to talk about the exciting new partnership between their two companies.
Squirrel! Another social platform just launched, you can’t miss out! Social Media Summit Keynote Speaker Andrew Davis shares the importance of being hyper-focused on your workhorse channels so you aren’t distracted by FOMOASP. Plus, after a day of drinking wine, Sydney and Andrew forget the conversation is being recorded and start spilling secrets about future podcast ideas.…
No one prospect has the same leasing journey as the next, so what can you do to create a coherent customer experience as a company? Katie Kane, CX & Training Manager at HILLS Properties, stepped in for Sydney this week to break down her process for mapping the customer journey. Plus, the best time (and way) to ask for customer reviews.…
Another bonus episode with our lovely partners at Apartment List! Mindy Himmel, VP of Partnerships at Apartment List, and Dorota Firek, Knock's Head of Partnerships, join us to talk about how the integration between Apartment List and Knock can increase your lead-to-lease conversions 4x.
Life happens. And in this uncertain gig economy, making on-time rent payments can be a major stressor in people’s lives — not to mention the administrative work burdening onsite teams. In this mini episode, Sydney interviews Flex’s George Shafer on how their flexible rent-payment solution makes everyone’s lives a bit easier.…
There is so much we can learn from student housing: which types of marketing resonate with the next generation of renters, what their expectations are when it comes to tech, and what their ideal customer experience looks like. That’s why we brought together a panel of the top marketers in the industry to share their insights. Plus, the next big amenity that Gen Z could make popular.…
According to research from SOCi, the multifamily industry is way behind other multi-location businesses when it comes to effectively reaching their target audiences. So how can we improve? Damian Rollison, SOCi’s Director of Market Insights, shares his top three recommendations (and they’re all things you can start doing today!).…
Live from under the East River, it’s Renter Obsessed! On this week’s episode, Knock co-founder and CEO Demetri Themelis finally joins us — via phone from an NYC taxi cab — for a no-holds-barred AMA (ask me anything) sesh. We cover why you need to be “a little foolish” to start a business, why our customers are our product managers, and a few hints about what you can look forward to from Knock in the near future.…
Having empathy for your customer matters, something that can be challenging when you have many different stakeholders. Investors, owners, onsite teams, renters — each decision you make and piece of technology you implement can affect them in different ways. In this bonus crossover episode, Renter Obsessed host Sydney and Mike Brewer, the COO of RADCO Residential and the host of The Multifamily Collective Podcast, explore the unique relationships between PMCs and vendors, and look at why taking the time to build relationships and educate will create demand for your business in the long-term.…
Don’t make assumptions about college students’ buying habits just because they’re young. Do you remember how triggering it was when other generations said “millennials this, millennials that”? Tiffaney Alsup, Senior Group Marketing Manager at Cardinal Group Management, talks about giving students options and how being authentic (and maybe a little dancing) can help stop the scroll.…
It takes a lot more than just experience to be successful in a leadership role. Tony Sousa, Vice President of Operations at RPM Living, shares how he leads with empathy, inspires his staff, and maintains relationships that lead to successful, fully staffed teams. Plus, why does it seem like so many multifamily peeps have a theater background?…
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