Field Marketing's New Normal With Lindsay Baggett | Interview

The State of Sales Enablement

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

We catch up with Lindsay Baggett who is a B2B SaaS expert in field marketing and the marketing manager at revenue intelligence platform Gong.

Questions we discuss:

• What is the difference between product marketing, sales enablement, and field marketing?
• How do you scale field marketing to support as many sales conversations as possible?
• How do you ensure alignment between the marketing team and sales?
• How do you navigate the engagement of non-technical prospects with a high-tech product?
• Advice for new field marketing managers

Here are some of the resources referenced in this episode.

• Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn
• Connect with Lindsay Baggett online: https://www.linkedin.com/in/lhopkinsevents/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g