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Creativity & Authenticity - Jason Bagley
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Manage episode 286422629 series 2839795
เนื้อหาจัดทำโดย C Blake and Hope Strategy เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก C Blake and Hope Strategy หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Jason Bagley talks about creativity and authenticity in advertising and shares some of the key moments that helped inform his career direction. Jason shares advice for those seeking to enter “creative”, how to find a brand’s “truth” and “motivation. Jason also talks about his involvement in the world famous Old Spice commercial and how it all came together after many tedious 1-take filming sessions. This episode is a must listen if you want to learn how to find direction and a creative voice for your brand.
Highlighted Quote
“Truth”
You start by trying to get at the essence or the “truth” of the brand. What is the essence of that brand? What is at the core? It's Something you don't have to fabricate and if you look in the archives or at the company's behaviour and what has driven this brand… and you try to get at that truth. Very often you find that it is the motivation or mission of the founder.
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Podcast Links:
- Instagram: @Hopestrategy
- Facebook: @hopestrategy
- Twitter: @thehopestrategy
- Youtube The Hope Strategy
54 ตอน
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