Now to Next with Nick Nanton Feat. Mark Schaefer

Now to Next with Nick Nanton

Welcome back to Now to Next!

On the latest installment, we welcome Mark Schaefer, Author and Marketing Strategist, for a conversation surrounding one of the last great marketing concepts in today’s day and age. We're exploring the power of 'community' and why it's become such a powerful marketing tool for businesses and entrepreneurs.

We're also diving into Mark's new book "Belonging to the Brand: Why Community is the Last Great Marketing Strategy!"

This is an episode you won't want to miss, so click that play button now!

Timecodes:

0:30 - Mark's new book launching January 9th

0:58 - Mark's background and bio

1:40 - What is branding?

3:20 - A defining moment in Mark's life

8:00 - The major factors within community these days

9:58 - The granular data that Spotify can collect

14:00 - Sharing with others or your community can help you process challenges and trauma

17:30 - The connection Mark aims to establish with his readers

18:52 - Why community is the last great marketing strategy

24:31 - The art and science behind community

27:27 - "Status is magnetism"

29:00 - The power of listening to your community

35:00 - It's okay to start at square one with a new community

37:00 - How community works so well with non-profits

41:00 - When you can get Mark's new book

42:00 - The future of communities and marketing

43:56 - Closing remarks

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