112 - Why aren't more men vegan? Smashing the vegan masculinity myth

Vegan Business Tribe Podcast

Mel & Steve from Vegan Muscle co-host to talk about the barriers stopping more men from turning vegan. A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Some studies have even suggested that as high as 80% of all the vegans in the USA were female.

This means that if you are selling to a vegan audience then you need to be aware that your audience will be largely female. But why has veganism been an overwhelmingly a female movement and why are there so many social barriers and stigmas stopping more men going vegan? And what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.

Learn more about Mel & Steve here: https://veganmusclegymwear.com/

Subscribe to our YouTube channel for more: @veganbusinesstribe

---

🌱✊Is your vegan business your activism?

Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

🙏With thanks to our sponsors:

🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk