056: The Difference Between Branding and Positioning, and Do You Need Both?

Legal Marketing Minutes with Nancy Myrland

You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need to worry about both. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes