How to Identify and Resolve Brand Abuse on Amazon

The Buy Box Experts Podcast

เนื้อหาจัดทำโดย Joseph Hansen and James Thomson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Joseph Hansen and James Thomson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

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Chris McCabe is the Founder and CEO of ecommerceChris, a firm that specializes in helping Amazon sellers reinstate their accounts and save their businesses. Chris and his team are all former Amazonians with long histories of helping people on the marketplace. At ecommerceChris, they teach sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.

Prior to founding ecommerceChris, Chris was an Investigation Specialist at Amazon for several years. He has appeared on many podcasts and YouTube channels and his work has been featured in The New York Times, Forbes, and The Wall Street Journal.

In this episode…

Due to fierce competition on the Amazon marketplace, some unscrupulous third-party sellers engage in bad practices to get their competitors suspended from the marketplace. Also known as brand abuse, these practices—such as black hat techniques, fake reviews, and listing abuse—can be detrimental to the success of your business.

Because of this, it is critical that third-party sellers learn how to protect themselves from such attacks. According to Amazon consultant Chris McCabe, while sellers may be able to handle some brand abuse issues themselves, there may be cases when they need to bring the problem to Amazon, engage a lawyer, or reach out to a consultant. That’s why he created his firm, ecommerceChris: to help Amazon sellers successfully protect and save their businesses.

In this week's episode of the Buy Box Experts podcast, James Thomson interviews Chris McCabe, the Founder and CEO of ecommerceChris, about his strategies for identifying and handling brand abuse on Amazon. They discuss the types of brand abuse you should be aware of, how to effectively resolve issues on your own, and Chris' tips for preventing future attacks. Stay tuned.

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