EP 9:04 Creating a Fanatical Community: How to Build Loyalty and Repeat Business

Millionaire Car Salesman Podcast

In this captivating episode, Sean V. Bradley, creator of the Millionaire Car Salesman group, welcomes back Anthony Castillo, a Millionaire Car Salesman veteran and visionary in the automotive sales industry! The conversation is a deep dive into Anthony's recent experiences and innovative methods that have helped him succeed in the competitive world of car sales!

Throughout the episode, the dialogue focuses on Anthony's key contributions to the Internet Sales 20 Group Conference, where he shared his insights on using AI to streamline dealership operations. He also elaborates on the "Owner's Club," a unique strategy he has devised to build lasting relationships with clients and encourage referrals! Anthony's approach is grounded in personalization, community building, and leveraging technology, particularly artificial intelligence, to amplify his sales effectiveness. His creativity in sales and marketing strategies sets him apart in the automotive industry. Equipped with actionable strategies and a focus on creating an exceptional customer experience, this episode is filled with valuable takeaways!

Key Takeaways

• Anthony Castillo has innovatively used artificial intelligence within his dealership to enhance communication with clients and improve sales processes.

• The "Owner's Club" concept developed by Anthony is a customer appreciation program designed to increase loyalty and backend profit.

• Cross-promotional marketing with local businesses can significantly enhance an automotive professional's value proposition to clients.

• Anthony demonstrated the power of social media and video content in showcasing the unique benefits provided to his car buyers.

• Sales is about the transference of energy; providing a superior value proposition can differentiate one's services from competitors and influence customer decisions.

About Anthony Castillo

Anthony Castillo, born and raised in Georgia, started in the construction industry, but he made a commitment to his family. Anthony moved across the country to begin his first year as a Sales Consultant moving to Colorado by himself. He motivated himself to get back to his family, and life-changing allowed Anthony to make a better life for his family, and that still drives him to this day.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!

Win the Game of Googleopoly: Unlocking the secret strategy of search engines.

The Millionaire Car Salesman Podcast is Proudly Sponsored By:

Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.

Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!

Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!

Building a Car Sales Empire: Lessons from a Veteran's Journey

Navigating through the intricately competitive world of car salesmanship, innovative tactics and thoughtful customer engagement strategies have proven to be key differentiators for success. A candid conversation between industry veterans Anthony Castillo and Sean V. Bradley reveals the inside scoop on what it takes to level up in automotive sales.

Key Takeaways:

• Embrace continuous learning and training to stay ahead in the automotive industry.

• Leveraging artificial intelligence and creating a unique value proposition can differentiate you from competitors.

• Personalization and community building are powerful tools for creating customer loyalty and driving referrals.

Elevating Customer Experience with AI and an Owner's Club

In a digital era where personalization is paramount, Castillo's use of artificial intelligence (AI) to mimic his conversational style demonstrates an innovative approach to customer relationship management. By implementing AI-driven communication, Castillo ensures consistent, personalized follow-ups, making every client feel valued.

"I've been actually doing a lot of training after coming back from is 20 g, because, you know, after everybody said, once you stop learning, you start dying," says Anthony Castillo. His dedication to learning pays off in his adept use of technology to enhance the customer experience.

Moreover, the cultivation of an exclusive 'Owners Club' sets a high bar in terms of customer loyalty programs. Castillo curates an experience that doesn't end with a car sale but extends into a full-fledged community with tangible benefits, driving customer satisfaction and repeat business.

"The owner's club… I want them to remember me, you know? And I want them to be able to talk about me after they leave the dealership, because I'll always have, like, follow-up," Castillo emphasizes. This approach not only fosters loyalty but also encourages word-of-mouth referrals, drastically expanding his client base.

The Art of Synergy in Sales: Strategies for a Thriving Career

In his dialog with Castillo, Sean V. Bradley stresses the importance of creating a robust value proposition and energetic transference. It's crucial for a salesperson to not only articulate their value but also to ensure that customers and peer businesses are amplifying that message.

Sean posits, "Sales is about transference of energy…You've got to have that momentum, and it can't just come from you." He advocates for a sales approach that manifests as a visible, communal chorus of satisfaction and endorsement, magnifying Castillo's personal brand and market presence.

Collaboration with Local Businesses

A pivotal insight from their chat is the potential for local business partnerships. By aligning with neighborhood establishments, Castillo can offer his customers a range of enticing benefits, from discounts at restaurants to free trials at gyms, all under the umbrella of the Owner's Club.

"You could even do a live IG, live Facebook, live at, let's just call it Mama's meatballs and pizzeria," suggests Bradley. This tactic not only brings unique perks to customers but also generates free exposure for local businesses, creating a robust network of mutually beneficial relationships.

Empowering Customers with Referral Programs

Another theme is the strategic use of referral programs. By placing referral cards within the Owners Club's packages, Castillo could dramatically increase their distribution, creating a ripple effect of potential sales leads.

"Every time I get one of these cards back, we will make one of your car payments up to $400," Bradley explains, highlighting how such an offer can incentivize customers to become active advocates for Castillo's services.

The Path to Success Is Paved with Value and Visibility

To surmount the humdrum of traditional salesmanship, Castillo's approach of combining AI sophistication with an immersive customer experience exemplifies the innovation required to excel in today's automotive landscape. When backed by strategic visibility and community integration, this experience doesn't just satisfy customers but transforms them into loyal patrons and eager brand ambassadors.

Considering Bradley's advice, Castillo stands at a threshold of exponential growth. By crafting a visible, value-laden narrative and entrenching his practice within the communal fabric, he nurtures a business model that promises sustainability and success.

Ultimately, Castillo and Bradley's conversation paints a picture of a future where the car salesman isn't just a vendor but a pivotal community figure, creating a web of reciprocal benefits for customers and local businesses alike. This vision outlines the evolution of car salesmanship from mere transaction to comprehensive, community-centric experience, proving that innovation and resilience remain the driving forces behind enduring success.