BOW 057: Dana Kaye: The 3 Part Publicity Plan

The Business of Writing Podcast

In This Episode:

Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc.

Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on how to identify and establish their unique personal brands.

She’s also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.

Today Dana teaches us how writers can attract and leverage media attention, and promote themselves and their work to take control of their own publicity.

Episode Highlights

• The ugly truth about “vanity media” (and where to focus your PR efforts)
• How authors and writers can gain publicity for their work
• The surprising social media platform you can use to launch your new book
• Dana’s 3 Pillars of Publicity to promote your brand and your business
• How to deal with bad PR if you get negative reviews or press
• Who you should actually listen to when evaluating how you’re perceived
• How publicity impacts your brand (and vice versa)
• What kind of content you should posting on social media
• How to get media to feature you on their channels
• What you should NOT do when pitching the media
• Why you should be cautious about using events to promote yourself
• The trick to building a “magical rolodex” and nurturing valuable relationships

And plenty more along the way. Get the resources mentioned in this episode below.