PunchUp Live's Danny Frenkel and Alex Dajani

The Comic's Comic Presents Last Things First

The state of the comedy industry, like most everything else in 2024, feels very much in flux. Danny Frenkel and Alex Dajani have seen firsthand how technology and social media have changed the relationships between performers and fans in the 21st century, and have set about finding a better way for them to connect today. Danny worked at Facebook since 2010 in various aspects of marketing and data strategies, while Alex was a software engineer at Apple and Meta — until they partnered up to launch PunchUp Live in 2023. Their platform, which had about 200,000 monthly active users when I spoke to them earlier this year, aims to serve up data for comedians to better grow their fan bases, while providing those fans with ad-free viewing experiences, bonus content and a better ability to know when their favorite comedians are performing near them. Steve Byrne was the first comedian to visibly promote PunchUp in 2023, but the ranks have grown to include Sam Morril, Mark Normand, Michelle Wolf, Liz Miele, Joe List and more. Danny and Alex sat down with me over Zoom to explain how they got into the comedy business and what they hope to prove with PunchUp Live. There’s a lot to get to, so let’s get to it!