The Consumer Behavior Crystal Ball - Shawn Schwegman - Hard Corps Marketing Show #256

The Hard Corps Marketing Show

A Data-Driven Marketing Leader, Entrepreneur, Top 10 Internet Retailer, Top 10 Mobile App, Top 40 US Website Property, Top 5 US Mobile Site, Co-Founder and Chief Strategy Officer, Shawn Schwegman, dives into the search engine optimization and how to align your content to consumer behavior.

Busted Myths:

• It is not about word count; it’s about the right words. In order to rank on Google, it comes down to understanding the network of content in the buyer’s journey.
• It does not take six months to rank for search engine optimization. It takes two and half weeks if you understand the science and the network behind SEO.

Takeaways:

• “The secret sauce isn’t in the data. The secret sauce is in the math that you use to write and process the data. I need to know as a marketer how I should prioritize my content roadmap. What matters in the lens of the consumer?” ~Shawn
• “The data outside your walls matters ten times more than the data that you have inside your walls when it comes to aligning to consumer behavior.” ~Shawn
• Create contextual relevance and a complete network of interconnected content on your site pages to help you rank higher on Google searches.
• If consumers care about a content topic or question, so should your team. This forms a relationship with the consumer and builds trust while creating a complete SEO network on your site.
• Career Advice: Don’t be afraid to make a mistake, focus on the data that you don’t have, and learn to manage your work life balance.

Links:

• LinkedIn: https://www.linkedin.com/in/shawnschwegman/
• Twitter: https://twitter.com/sschwegman

• DemandJump: https://www.demandjump.com

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
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• YouTube: https://www.youtube.com/channel/UCBKiCXYB00ZuVS0P8MIUT6w