S03 E02: Innovating with Tradition - Hyundai’s Approach to Global and Local Design

Gestalten

Talking about the evolution of car design in Asia, Martin and Simon Loasby discuss cultural shifts, global innovation, and Hyundai’s strategic approach to design.

In this episode of the GESTALTEN podcast, host Martin Groschwald, CEO of Konzepthaus speaks with Simon Loasby, Senior Vice President and Head of Hyundai Design Center.

This episode delves into the evolution of car design in Asia, exploring the cultural and technological shifts that are transforming the automotive industry. The discussion highlights how Hyundai is navigating the delicate balance between global innovation and local market demands, while also emphasizing the growing importance of design as a strategic tool. The conversation also explores the value of empowering diverse teams to drive creativity and innovation. This episode offers an in-depth look at how these factors are shaping the future of automotive design and the unique dynamics of Asian markets, offering insights into what’s next for the industry on a global scale.

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