#703: Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance Episode 4

SEO Podcast | SEO.co Search Engine Optimization Podcast

You can also get a gauge of your current brand presence by looking at how often your brand is mentioned on social media. The more prominent your brand and content are, on-site and off-site, the more aware people are of your brand. Survey your readers to gauge how effective your content is at making your brand both positive and memorable. There are several ways you can measure this (and gain insights). If you use an RSS feed, you can measure the growth of your subscribers much in the same way as you measure your social media followers.

Your volume of returning visitors should also suggest something about the sticking power of your content. Head to the Audience section of Google Analytics to find the New vs. Returning report. Likes, links, and shares are all important indicators of your content's effectiveness. These three types of engagement require a reader to acknowledge your content as worthy of being spread to more people. Links directly correlate with increased organic search visibility, which drives more traffic to your website.

If your website is on WordPress, you can use Social Warfare to place social share buttons on your posts. For links, you'll have to use a tool like Open Site Explorer, Ahrefs, Majestic or the SEO.co backlink checker tool .This is especially helpful for monitoring what types of content earn the most links naturally. Time spent on a page is a good metric to gauge the engagement of your content. You can also measure interactivity by directly measuring the interactive elements within it.

More info about content marketing ROI: how to measure your content marketing campaign performance:

https://seo.co/content-marketing/roi/

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