#528: Improving Landing Page Conversions in PPC, Episode 3

SEO Podcast | SEO.co Search Engine Optimization Podcast

Landing page conversion optimization in pay-per-click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay-per-click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service.

It all starts with a website and the way in which it is converted above all other factors. Conversions in pay-per-click marketing are achieved through various means, however the most effective are those landing page conversion techniques that are able to effectively engage with users and lead them along a path with a clear call to action. It has been proven by many marketing experts to be one of the most effective methods of engaging consumers through various channels.

The goals of landing page conversion optimization are to maximize the number of conversions from clicks on a given pay per click ad and to gain greater insight into what types of ads, keywords, or even landing pages result in the best conversions.

For more detail on landing page conversion optimization see these posts:

https://ppc.co/increase-landing-page-conversions/

https://seo.co/landing-page-optimization/

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