The Truth About Mortgage Lead Generation in 2023 with Jason Frazier

Second Opinion Loan Officer Podcast

Mortgage Lead Generation is something that many loan officers are trying to implement into their business channels in 2023. However, it's not as easy as just "buying leads," as many have discovered. I'm joined this week by Jason Frazier, a long-time consumer direct marketer. I In this conversation, Jason shares his career insights, wisdom, and best practices for making this business channel work for you in your business today. I always find Jason's honesty refreshing. We're not trying to convince you that you should be buying mortgage leads; we're not telling you that you shouldn't be generating or buying consumer direct leads. What we are doing is giving you realistic, honest talk about what expectations you need to have and what systems you need to have in place to make consumer-direct mortgage lead generation work. If you're thinking about doing consumer direct mortgage lead generation, or you're already doing consumer direct lead generation, I would love to know if you agree, disagree, or have anything to add to this conversation. Leave your comments, questions, or contributions in the comments below. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

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