It’s New 9/2: Google Ads Filters, AI Max & SPN, Location Assets & Google Mini Game

Search Engine Roundtable Podcast

Today we covered the new checkboxes in Google Ads to help you filter your campaigns. Google said AI Max does not go after the Search Partner Network more aggressively. Google Ads lets you search using Google Maps for location assets. The Google webmaster report for September is live. And Google has a new mini-game to encourage you to search more.

0:00 - Introduction

1:30 - Google Ads checkbox filters for campaigns

2:30 - Google AI Max and the Search Partner Network

3:44 - Google Ads location assets with Google Maps search

4:34 - Google Webmaster Report for September 2025

4:50 - Google Search mini-game

6:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.