It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half and more news

Search Engine Roundtable Podcast

Today we covered that Google expanded AI Mode to 180 countries and added agentic and personalization features. ChatGPT may be sending 52% less referral traffic, according to one report. Google Local Service Ads verified badges will be the single badge. Google Ads has a richer conversion import. Google Search is testing share icons in the search results.

0:00 - Introduction

0:36 - Google AI Mode expands and adds agentic experiences

3:52 - ChatGPT referral traffic drops 52%

7:07 - Google LSA verified badge change

9:18 - Google Ads richer conversion imports

10:37 - Google Search share icons

11:22 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.