It’s New 8/13: Google Preferred Sources, Google Ads Gender Exclusions & Invalid Traffic AI

Search Engine Roundtable Podcast

Today we covered the launch of Google’s preferred sources for top stories. Google Ads has a new gender exclusions feature for PMax. Google has new AI to reduce invalid traffic by up to 40%.

0:00 - Introduction

0:33 - Google preferred sources is live

1:58 - Google Ads invalid traffic AI improvements

3:47 - Google Ads PMax gender exclusions

4:51 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Christine Zirnheld of Cypress North (and Marketing O’Clock) and Barry Schwartz.