Ann Rubin and Stephen Gold on Advertising IBM Watson and the Future of Technology

ScriptPhD Podcast

IBM's Ann Rubin (Senior VP of Creative Branding) and Stephen Gold (CMO of Watson) join the ScriptPhD to discuss the storytelling, education and marketing strategy behind introducing the world to cognitive supercomputer Watson. Among our topics of discussion: how to educate and inform the public about artificial intelligence, how advertising technology must focus on creative content, the future of integrated computing and how it might even enhance creativity. A part of ScriptPhD.com's "Selling Science Smartly" series.