Ruby Sweeney: Online events expert

Scottish Business Network

This time last year, Ruby Sweeney was busy running a successful events business called The Events Hub. Then COVID-19 arrived and the events industry was thrown into disarray. After taking stock, Ruby challenged herself to lead the way in online events management. She believes that, post-pandemic crisis, the future will lie in hybrid events and, despite the difficulties of the last eight months, she is more positive than ever about her business. Ruby tells us about her career to date and offers advice for getting the best out of your digital events. www.allencomms.co.uk