S10E10 - Feminist Business: Marketing Practices That Shift Culture

School of Embodied Arts Podcast with Jenna Ward

How can our businesses be an extension of our embodied values & political views?

If we’re interested in doing business in more embodied ways, we have to examine how the inherited marketing and business practices many of us have been indoctrinated into are not rooted in the values WE hold dear. Today, we’re speaking with Feminist Business Educator Kelly Diels about marketing practices that can shift culture & what it looks like in practice.

From social media to email marketing, how we choose the images we use and what we actually market, Kelly shares with us practical suggestions for genuinely liberatory practices in business.

In this interview, we explore:

• How Kelly incorporates her political & culture-making practices into her business
• Transcending the inherited status quo marketing tactics to align selling with your values
• The Female Lifestyle Empowerment Brand (FLEB) & how to know if you’re centering this (or your body of work) in your marketing
• Strategies Kelly uses in her business to shift culture - from email consent, how she chooses imagery & signal boosting
• The input Kelly uses to fuel prolific (& powerful) expression
• Creating consistency on social media when you’re an ebb & flow kind of person

Kelly Diels is feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers. She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better).

Resources From Today’s Podcast

● Kelly’s work

● Kelly on instagram

● Feminine Embodiment Coaching – an emotional embodiment & vulnerability-based professional training for coaches

● Primal Feminine Flow – Embodied At Home Movement Practice

● School of Embodied Arts

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