June 10, 2024 - Dash of Social Ashley Mason and Who* Not What Tim Spiker

School for Startups Radio

Ashley Mason – Founder of Dash of Social

Ashley Mason is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor’s Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA), Middleboro Public Library, and South Shore Young Professionals (SSYP). When she isn’t working, you can find her running on her Peloton or curled up on the couch with a book.
Tim Spiker – Founder of The Aperio and Author of The Only Leaders Worth* Following: Why Some Leaders Succeed, Others Fail, and How the Quality of Our Lives Hangs in the Balance

Tim Spiker is the insightful author of “The Only Leaders Worth* Following: Why Some Leaders Succeed, Others Fail, and How the Quality of Our Lives Hangs in the Balance.” Tim’s book stands out by challenging conventional wisdom. The Who* Not What Principle, as explained in his book, asserts that 77% of leadership effectiveness stems from who a leader is, rather than what they do. This principle transforms the way we view leadership development, urging leaders to focus on personal growth intentionally and consciously. Tim is the founder of The Aperio and the Who* Not What Principle, a profound research-based truth that has powered 15 years of leadership development success. Tim’s work includes delivering keynote talks, creating unique and customized learning experiences, and guiding long-term development journeys. Tim has worked with leadership teams in North America, Australia, and Asia.