5.9. Bubble Tea Boom, Bust and Rise - How Faulty Science Destroyed an Industry 💣

Scaling Nerds | Founder Branding, PR & Storytelling for Startup Founders (prev. Red To Green)

Bubble tea used to be a popular drink with shops popping up throughout the beginning of the century. But in 2012 a study sealed the fate of bubble tea in Germany: scientists from RWTH Aachen found the sweet bubbles to contain carcinogenic substances. While the study was retracted, the damage was done, sealing the fate of many immigrant and family-owned businesses. But now bubble tea is coming back, why? And what can we learn from this?

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