E46 Uncovering tax credits (aka free money) for startups with MainStreet founder and CEO Doug Ludlow

Sand Hill Road

In this episode, Erasmus Elsner is talking to Doug Ludlow, co-founder and CEO of MainStreet, which helps startups and small businesses uncover tax credits.

00:00​​ Intro

01:05 Hipster

05:09 Happy Home Company

07:10 Starting MainStreet

11:22 The nature of Tax credits

16:03 The Path Act

17:52 The MainStreet Product

19:14 Customer success stories

20:41 Customer profile

22:40 Audit protection / guarantee

24:13 Moats

25:37 Whitespace vs. Switching

26:30 MainStreet traction

27:47 Fundraising

28:17 Pre-empted Series A

30:22 MainStreet layoffs

32:42 Unit economics

33:42 Unit economics

34:50 Vision for MainStreet

37:42 Fast five

39:01 Call to action