E39 Trailblazing the silver tech category with Seth Sternberg co-founder of home-care unicorn Honor

Sand Hill Road

In this episode, Erasmus Elsner is talking to Seth Sternberg the co-founder and CEO of Honor, which is a managed marketplace for in-home care that has recently announced a USD 370m Series E led by Baillie Gifford.

00:00​​ Intro

01:19 Elevator pitch

02:19 Original inspiration

05:28 The Meebo experience

08:06 Serial founder problems

09:06 Getting the founder team together

10:52 The Honor MVP and marketplace model

14:52 Marketplace supply side

19:44 Marketplace demand side

21:57 Fundraising journey

25:07 Growth capital rounds

27:07 Expansion strategy

28:56 Homestead acquisition

31:45 Competitive landscape

31:45 Competitive landscape

34:08 GTM and growth strategies