How Sales and Marketing Win Q4 and Set Up a Bigger Q1

Sales & Marketing Playbook: Unleashed

Send us a text

Q4 doesn’t forgive drift. We pull back the curtain on the exact plays we use to finish the year strong while quietly stacking wins for a faster Q1—no fluff, just moves you can run this week. From pinpointing the two or three channels that drove most of your revenue to reviving “closed-lost” opportunities with value-first outreach, we show how sales and marketing work together when the clock is ticking.
Evan Poland (co-author of Selling Professional Services The Sandler Way) breaks down a practical pipeline audit: tag every deal by originating activity, identify the patterns behind wins, and double down. He walks through the A/B/C relationship model to activate trusted contacts for warm introductions and explains how to re-approach stalled deals without sounding needy. Craig Andrews (CEO, Beholder Agency) maps the marketing side: amplify proven messages, retarget recent engagers, and pair time-boxed incentives with a low-friction CTA. We also address the “no one buys after Thanksgiving” myth with real-world examples of seven-figure engagements that started during the holidays—because urgent pain ignores the calendar.
You’ll learn how to turn social signals and site behavior into prioritized outreach, why speed-to-context beats speed-to-lead, and how to balance “rabbits, deer, and elephants” so you hit this year’s target while advancing next year’s enterprise wins. Expect clear steps, simple language, and a playbook you can hand your team today: align on data, shorten next steps, and make every touch move a deal one stage forward.
If this helped sharpen your Q4 plan, follow the show, share it with a teammate who needs momentum, and leave a quick review so others can find it. Want to go deeper or pitch a topic? Connect with us on LinkedIn or via the website—and keep winning.

บท

1. How Sales and Marketing Win Q4 and Set Up a Bigger Q1 (00:00:00)

2. Hosts And Credentials (00:00:12)

3. Why Q4 Pressure Matters (00:01:31)

4. Marketing: Double Down On Winners (00:02:24)

5. Sales: Audit Pipeline Inputs (00:04:31)

6. Build Q1 While Closing Q4 (00:06:17)

7. Work Through Holidays, Kill Excuses (00:07:49)

8. WIIFM And Pain-Driven Timing (00:09:29)

9. Relationship Capital: A/B/C System (00:11:39)

10. Sales-Marketing Data Handshake (00:13:26)

11. React Fast To Social Signals (00:15:18)

12. Rabbits, Deer, Elephants Mix (00:17:00)

13. Rapid-Fire Q4 Action Plan (00:18:20)

14. Marketing Wrap And Platform CTA (00:20:55)

15. Closing Motivation And Subscribe (00:22:24)