How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran

SaaS Marketing Superstars

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his flourishing career as a CPA and discovered his love for technology (2:14)●Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ●How Vajro acquired their first 100 paying customers (7:25)●How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43)●How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59)●The biggest challenge new Shopify app businesses are facing today (13:59)●Untapped marketing opportunities for B2B SaaS companies (16:51)●How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28)●Why churn is the biggest problem Vajro is currently struggling with (19:26)●Favorite books and business leaders to follow (20:51)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/