Ep. 101 - A Dedicated SaaS Finance Team in Your Pocket - With Swapnil Shinde, CEO of Zeni

SaaS Backwards - Reverse Engineering SaaS Success

As a CEO, you probably don’t care much about how your accounting and bookkeeping is done.
But you do want insights you can drive once your month is closed out. Burn rate and cash flow comes to mind.
At the Ascent conference in New York, we caught up with Swapnil Shinde, CEO of Zeni, a SaaS that claims to have the world’s first finance operations platform for startups that includes intelligent bookkeeping, accounting, and CFO services.
Key Takeaways:

• When it comes to defining ICP, the sharper the knife, the faster it cuts
• Finding the right accounting software mix for startups
• The state of AI technology being used to drive accounting insights faster

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---
Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!