Transforming Cannabis: Kim Rael's Journey from Tech to Azuca Innovations

Roots to Risk

In this captivating episode of "Roots to Risk," hosts Eric Schneider and Isaac Bock engage with Kim Rael, the CEO of Azuca, to unravel her extraordinary transition from the tech and venture capital world to spearheading innovation in the cannabis industry.
Kim shares the compelling narrative of Azuca's mission to revolutionize cannabis edibles with advanced formulations that promise fast-acting, great-tasting, and predictable results. Dive deep into the challenges of navigating a highly regulated market, the technological breakthroughs in edible formulations, and Kim's personal evolution from a cannabis skeptic to a leading industry innovator.
This episode is a must-listen for anyone interested in the confluence of wellness, technology, and cannabis, showcasing how openness to learning and innovation can lead to groundbreaking success in new industries.