The Magic of Attention to Detail and Hospitality with Willrett Flower Co.

Rooted in Retail

Today, I’m thrilled to chat with Kat and Mary Grace, the incredible sisters behind Willrett Flower Company, a full-service flower and gift shop in DeKalb, IL. Their store is often described by customers as a "ray of sunshine," and they’ve worked hard to create a vibrant, inclusive, and welcoming space in the heart of downtown.

In this episode, we dive into their journey of building a thriving retail shop while navigating personal challenges. We cover everything from their approach to hospitality and attention to detail to how they engage with the community and make the most of social media.

Kat and Mary Grace also share the tough lessons they’ve learned and what it truly means to offer exceptional customer service. Plus, get the scoop on their exciting store expansion and rebranding! This conversation is packed with inspiration and fun—don’t miss it!

[05:17] Unique ways to make sure every customer feels special

[09:15] The little details that define the customer experience

[13:47] Ways that Kat and Mary Grace get involved with the community

[17:06] Episode Sponsor: SCALE with Crystal Media

[23:08] How facing major life obstacles and balancing motherhood has influenced their business approach

[31:38] Social media strategies that helped Willrett Flower Co. drive more engagement and sales

[37:50] Their goals for expanding the store to a new location

[39:18] Kat and Mary Grace's resilience round

[39:22] Best business book

[39:36] Best retail technology

Get all of the details on our website at https://www.crystalmediaco.com/episodes/the-magic-of-attention-to-detail-and-hospitality-with-willrett-flower-co/
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1. The Magic of Attention to Detail and Hospitality with Willrett Flower Co. (00:00:00)

2. The unique ways Kat and Mary Grace make sure every customer feels special (00:05:17)

3. Paying attention to the little details that define the customer experience (00:09:15)

4. Some of the ways Kat and Mary Grace get involved with community (00:13:46)

5. Facebook and Instagram Ads Management with Crystal Media (00:17:06)

6. How obstacles such as health scares and managing motherhood while running a business influenced their business approach (00:23:06)

7. Social media strategies that helped Willrett Flower Co. drive more engagement and sales (00:31:36)

8. Their goals for expanding the store to a new location (00:37:48)

9. Kat and Mary Grace's resilience round (00:39:16)

10. Best business book (00:39:19)

11. Best retail technology (00:39:34)

12. How do you keep up with the ever changing retail landscape? (00:40:02)

13. If you had to start your business all over again, what's one thing you'd do differently? (00:41:30)

14. What do you think the future of independent retail looks like? (00:43:13)