Leveraging Facebook Live for Retail Success with Lori Foster of The Dressing Room

Rooted in Retail

Lori Foster has mastered the art of engaging with customers through Facebook Live. Lori shares her journey into live streaming during the pandemic, emphasizing its significant impact on sales and customer connection. She offers insights on how she plans content, engages viewers, and converts live sessions into sales without relying on e-commerce platforms. Lori's strategy of maintaining consistency, being authentic, and offering valuable content has not only allowed her to sell products daily but also to expand her customer base across Canada.

The episode is rich with advice for retailers on starting their live streams, including practical tips on promoting sessions (without ads), encouraging engagement, and ultimately driving sales (organically).

[00:00] Leveraging the Power of Facebook Lives with Lori Foster of The Dressing Room

[02:48] Welcome Lori Foster, owner of The Dressing Room in Ontario, Canada

[04:15] What originally inspired Lori to do daily Facebook lives at her store?

[08:17] Did Lori have any resistance when she first started to go live?

[09:51] Lori gives us a peek behind the curtain and shares with us how she plans and executes her daily Facebook lives and three pieces of advice for retailers looking to get into doing Facebook lives for their stores.

[10:07] Tip #1: Be consistent! If you are not consistent with your show timing, then you're going to lose your audience. It's that consistency that keeps your audience engaged.

[16:12] Tip#2: Don't put pressure on yourself. You want to have the show be as organic as possible and just make it fun. Be authentic, you will shine through and your customers will love you.

[17:26] Tip #3: Keep finding inspiration for your show. Don't make it the same every day. Just have fun with it. If you're having fun with it, your customers are going to be engaged and they're going to love what you're doing.

[18:51] What kind of challenges has Lori seen with doing these lives all these years every day?

[20:26] Has Lori ever taken a break and what does that look like?

[22:43] Here are four ideas for increasing viewership and engagement in your lives

[26:34] Live-streaming has provided Lori with consistent sales. The beauty of Facebook Live is the fact that you don't always have to have a full house watching live. As the day progresses, you have people watching the replay and you will get orders all day.

[30:10] How (technically) is Lori facilitating the sale through the live stream?

[32:55] What are the results that Lori is seeing? Lori says she sells through her lives every single day. She says that when she misses a live, she’s missing out on sharing her products with her customers which means she’s also missing out on sales.

[36:29] Lori Foster's Resilience Round

[41:32] How you connect with Lori

Get all of the resources mentioned in the show on our website at https://www.crystalmediaco.com/episodes/leveraging-facebook-live-for-retail-success-with-lori-foster-of-the-dressing-room/

Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our Rise and Shine newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

บท

1. Leveraging Facebook Live for Retail Success with Lori Foster of The Dressing Room (00:00:00)

2. Welcome Lori Foster,owner of The Dressing Room in Ontario, Canada (00:02:48)

3. What inspired Lori to do daily Facebook lives at her store? (00:04:15)

4. Did Lori have any resistance when she first started to go-live? (00:08:17)

5. Lori gives us a peek behind the curtain and shares with us how she plans and executes her daily lives (00:09:51)

6. Tip #1: Be consistent! If you are not consistent with your timing, then you're going to lose your audience. It's that consistency that keeps your audience engaged. (00:10:07)

7. How does Lori promote the lives so people either join live or the replay? (00:13:32)

8. How she is setting this up (00:15:18)

9. Advice: Don't put pressure on yourself you want to have the show be as organic as possible and just make it fun. Be authentic, you will shine through and your customers will love you. (00:16:12)

10. Advice: Keeping being inspired for a constant flow of ideas. Don't make it the same everyday. Just have (00:17:26)