Lex Borrero - Co-Founded NEON16

ROAD TO GROWTH : Success as an Entrepreneur

In this episode of the Road to Growth podcast, we are pleased to introduce you to Lex Borrero. Lex is the mastermind behind some of music’s biggest producers, including the multiplatinum Monsters & Strangerz and Latin GRAMMY® Award-winning and GRAMMY® Award-nominated Tainy, with whom he co-founded NEON16 in 2019.

On Instagram, both Lex (285k) and Neon16 (112k) attract a following with their unique, trendsetting Latino style — Neon16 was voted #1 Most Innovative Music Company by Fast Company in 2021.

Lex brings Latin stories, talent, brands, and culture to the global stage. His first documentary series followed the life of the most influential family in Latin music, The Montaners — it was the most-watched, non-scripted show in Latin America on Disney+ and one of the four most-streamed series in the United States.

Lex’s unquenchable thirst for innovation led him to acquire the multimedia Firm ARRO Media, which evolved into the AM16 Agency in 2023. He lives by the company motto in all his business endeavors: “Fear nothing, impact everything.”

Learn more and connect with Lex Borrero by visiting him on

Linkedin: https://www.linkedin.com/in/lexborrero/

Instagram: https://www.instagram.com/lexborrero/?hl=en

Instagram: https://www.instagram.com/neon16/

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