Direct-To-Seller Marketing And Why It's Important With Justin Silverio

Ritter on Real Estate

Today's #RitterOnRealEstate guest is Justin Silverio. Justin is the owner of JS2 Homes, Open Letter Marketing, and Invelo. He has had extensive experience in rehabbing, new construction, wholesaling, and multi-family condo conversions in and around the Boston area since he began real estate investing in 2011.

Justin founded Open Letter Marketing in 2016 with a focus on providing thousands of real estate investors throughout the country with a more effective direct-to-seller marketing. His newest venture, Invelo, is a next-generation software that spans an investors' full sales and marketing cycle. Welcome to the show, Justin!

Key Points From The Episode:

• Working in the Accounting field before starting in Real Estate.
• Launching Open Letter Marketing for direct to seller marketing.
• Becoming more efficient in attracting home sellers.
• Solving problems for himself and his investing as well as other investors' problems.
• The amount of competition in the Real Estate market nowadays being different.
• Best practices for direct to seller marketing.
• Doing due diligence upfront in the property that you’re dealing with
• The Key piece of marketing is consistency.
• The significance of spending more money on a smaller list of properties than larger ones. Standing out to get their attention.
• The willingness to invest upfront, change in mindset.
• The importance of building simple rapport early on to be remembered.
• Off Market Deals and why they are so important.
• Invelo Investor Software Explained. = Prospect + Lead + Deal cycles.
• Investing in education, self-improvement, and building a community.
• Importance of getting feedback for self-improvement.
• True growth comes from being uncomfortable.

Books mentioned:

1. How to Turn $100 into $1,000,000 - James McKenna
2. Rich Dad, Poor Dad - Robert Kiyosaki

inveloapp.com

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