[EO Louisiana] The Power of Niching Down: Building a Specialized Agency With Mike Krass

Rising Entrepreneurs Podcast

Mike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He’s developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market.

In this episode…

In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how does narrowing your scope actually drive deeper connections and success for a business? And why would an agency give up potential clients to specialize?

According to Mike Krass, a seasoned digital marketing expert, niching down allows agencies to provide unparalleled expertise and build trusted industry relationships. By focusing on SaaS and cybersecurity, his agency was able to craft highly effective, tailored strategies that resonate with specific market needs. The result is a reputation for excellence that enables them to deliver impactful results, connect with key players in the industry, and add significant value to their clients’ growth. Mike emphasizes that this focus doesn’t just streamline services but also strengthens long-term partnerships that drive mutual success.

In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique "triangle assessment" that ensures client-agency fit.