Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

Revenue Hub

Hi, welcome to another of our demo time discussions
Today we are talking about the impact to hotels of combining multiple digital marketing datasets.
To offer their insights we are joined by
🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners

Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution.
We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place.
Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked - and asks what is actually happening before the booking is made?
We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it's fair share from Google? Is our ROI comparable to other similar properties?
Really hope you enjoy the conversation 👍🏻
#👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/tllLtqk4D0o
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We are also keen to hear of topics you might like discussed and guests you would like to hear from.
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