Ep. 73 - Alex Berry - The Evolution Of SDR Roles

Revenue Enablement Society - Stories From The Trenches

In this episode, Alex Berry, co-founder of 42AI an AI-powered company that revolutionizes customer insight discovery, joins me in discussing the transformation of go-to-market strategies. We discuss why Sales Development Reps (SDRs) must break out from the current hyper-specialization to succeed in the competitive sales environment.
Alex shares his insights on how diverse backgrounds can help SDRs connect with customers on a personal level. He maps out a path to gaining a wider business acumen lens, which is critical to sales success. This episode provides ideas for enabling and developing the essential traits that can set SDRs apart from the rest.
Alexander Berry is the cofounder & COO of 42ai, the AI Analyst for Revenue Operations and the teams they serve. Alex founded 42ai last year with Hugh Hopkins, with the aim of reducing the significant burden on teams like Revenue Operations by using AI to perform a growing number of analytical tasks on their behalf.
He has worked in Saas & Paas businesses for more than a decade, running sales, partnerships, enablement and operations teams in EMEA and the Americas.

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1. Ep. 73 - Alex Berry - The Evolution Of SDR Roles (00:00:00)

2. Evolution of SDR Role (00:00:01)

3. Evolution of SDR Role and Success (00:09:33)

4. Developing Sales Acumen in Technology Companies (00:19:05)

5. Success at 42.ai (00:30:09)