Ep. 70 - Sandy Robinson - Aligning Rev Ops and Rev Enablement

Revenue Enablement Society - Stories From The Trenches

In this episode with I discuss the critical partnership between Rev Ops and Rev Enablement with Sandy Robinson, SVP of Revenue Operations and Enablement at Patra Corporation. Sandy shares her experiences and ways to unlock the synergies between these two teams regardless of where they report. Some of the topics we covered:

• How Rev Ops and Enablement ideally partner
• Successful change management
• Systems selection and deployment
• Metrics and reporting

Sandy brings over 20 years of experience in sales, leadership, training, enablement, and revenue operations to the industry. She has a proven track record of driving revenue growth and optimizing operations through data-driven insights and innovative solutions. She has led sales teams to exceed targets, developed go-to-market strategies, and implemented scalable processes to drive growth.
Sandy's mission is to enable teams through intense focus on the complete customer buying journey related to systems, tools, training, and processes. Sandy enjoys mentoring younger women, helping them to navigate their careers, and setting an example for other women in her field.

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1. Ep. 70 - Sandy Robinson - Aligning Rev Ops and Rev Enablement (00:00:00)

2. Partnership Between Revenue Enablement and RevOps (00:00:01)

3. Tech Tool Selection and Integration Process (00:14:11)

4. Sales Operations Tracking and RevOps Enablement (00:19:23)