Ep. 64 - Jonathan "Coach K" Kvarfordt - Enablement AI

Revenue Enablement Society - Stories From The Trenches

Do you ever wonder about the intriguing intersection of AI and sales enablement? Join us as we sit down with Jonathan Carford, aka Coach K, the new head of revenue enablement for an exciting startup, Symmetric. Unravel the mystery between predictive analytics and true AI as Jonathan shines a light on their key differences and how to unlock the full potential of each platform to streamline your work and increase efficiency.
Strolling through the futuristic world of AI application in sales, we marvel at the brilliant revolution it brings. Imagine having an interactive AI persona to practice your sales pitch or an AI assistant that researches job histories and companies for your presentations. We delve into the role of product marketing, enablement, and revops in developing customer personas and the prospect of AI generating innovative ideas. Not to mention, the potential of AI analysing 10ks for those who are not business school graduates.
Finally, we round off the conversation with Coach K's experiences with AI auto-tagging in CMS systems - a game-changer making content management a breeze. Jonathan also shares his criteria for evaluating AI platforms and shares nuggets of wisdom on trusting your instincts and embracing failure. We discuss the subtle art of LinkedIn connections, providing valuable tips to handle requests. Be sure to tune in to this enriching episode on the future of sales enablement and AI. Join us and Coach K on this journey - you won't want to miss it!

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1. Ep. 64 - Jonathan "Coach K" Kvarfordt - Enablement AI (00:00:00)

2. Sales Enablement and AI in Action (00:00:01)

3. Exploring AI Applications in Sales Enablement (00:12:04)

4. AI Auto Tagging in CMS Systems (00:21:51)

5. Sales Connection Request Response Tips (00:27:15)