Episode 33: Avoid endless design iterations by focusing on outcome instead of output

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Sometimes, product teams or clients can be too focused on output or features. This is a problem, because you can end up becoming a feature factory, without knowing if the user really benefits from these new features.

If you want to avoid endless iterations of a design with clients or developers, it’s time to start focusing on outcome instead of output. In this episode, we discuss our experience with clients or teams focusing too much on output.

Related interesting reads or resources

• Design for outcome instead of output – UXATT
• Design Outputs and Design Outcomes – Love.com
• Outcomes vs outputs – uxdesign.cc
• Minimize Design Risk by Focusing on Outcomes not Features – NNgroup.com

Chosing the right color

• Common color palette mistakes – Career foundry
• Colour blindness – Colour blind awareness
• Color psychology – verywellmind.com