Be Good Development.

Rethink Real Estate. For Good.

Franchell Abdalla is a minority in every sense of the word. She is black, a woman and a real estate developer.

But that’s not stopping her. Not for one little moment.

Franchell only recently launched her development company, Be Good Development, and yet she has her sights set on incredibly complex and rich real estate projects. She assembled an astounding team to win a significant Request for Proposals issued by the City of Tulsa, Oklahoma. She won and has been grappling with a 100,000 s.f. Foundry building, planning its repurposed life and working on the legal and financial structure. There are plenty of setbacks, as there always are, but to Franchell it is all a joyful challenge.

There is lots to love in my conversation with Franchell. Please listen in!

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