Why Everything you Know About Marketing Is Wrong

22:27
 
แบ่งปัน
 

Manage episode 274066817 series 1171111
โดย Randall Soules and David Hawke, Randall Soules, and David Hawke และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.


Most businesses have a love/hate relationship with marketing and advertising.


On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.


Which should never be the case.


Marketing should be an investment that generates a positive return.


Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.


Construction Business Links:

Show Links:

Ultimate Construction Business Systems free download

Show Notes:

00:01:00: Books of interest

00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!

00:05:24: An example of bad marketing

00:07:46: People research a long time before buying

00:10:05: Use lead magnets to stay top-of-mind with your leads

00:12:20: An example of one of David’s clients

00:16:28: Understand the buyer’s journey

00:19:50: How long should you contact a lead?



See acast.com/privacy for privacy and opt-out information.

168 ตอน