Remodeling Business Blueprint - Randall Soules and David Hawke discuss best practices to build a solid remodeling or trade contracting business
Why Everything you Know About Marketing Is Wrong
Manage episode 274066817 series 1171111
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Most businesses have a love/hate relationship with marketing and advertising.
On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.
Which should never be the case.
Marketing should be an investment that generates a positive return.
Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.
Construction Business Links:
- Get A Free Behind The Scenes Demo Of The Scientific Remodeling System
- The Construction Professionals Forum
Ultimate Construction Business Systems free download
00:01:00: Books of interest
00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!
00:05:24: An example of bad marketing
00:07:46: People research a long time before buying
00:10:05: Use lead magnets to stay top-of-mind with your leads
00:12:20: An example of one of David’s clients
00:16:28: Understand the buyer’s journey
00:19:50: How long should you contact a lead?
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