Laura Smith, Co-Founder & Designer of Worse for Wear

Refreshingly Innovative Podcast

This episode features an interview with Laura Smith, co-founder and designer at Worse for Wear, an awesome women’s motorcycle apparel company operating in Richmond, Virginia. I get schooled on design, fashion, selvedge denim and more. I had a lot of fun talking with Laura about her business and motorcycles, I hope you enjoy our conversation too. 03:45 Fit, Form, and Function 05:13 Women’s Measurement Project 07:06 User Experience Designer 09:08 On Not Making Assumptions 10:23 Naming Worse For Wear 15:51 Laura’s “Practice Business” 17:43 Learning Moments 20:50 Making Jeans 26:15 Was is Selvedge Denim? 31:25 Women Motorcycling 35:20 On Success 37:00 Favorite Books/Author- Charles Strauss 41:36 Advice for 20 year old self Check out Worse for Wear here: http://www.worsewear.com/ https://www.facebook.com/worsewear/ https://www.instagram.com/worsewear/