Episode 10 - Marketing Series Episode 1 - Barrett Simon - Livestock Market Auctioneer

Red Angus Remarks

Join us as we kick off our first interview series on "Red Angus Remarks" where we will be focusing on educating producers on enhancing value of their feeder cattle through management practices and marketing platforms. In our first episode, we hear from Barrett Simon, a Livestock Market Auctioneer for Eureka Livestock Sales, LLC. in Eureka, KS and Fairview Livestock Commission Company in Fairview, OK. Barrett gives his insight on a variety of topics pertaining to marketing cattle through a Livestock Auction Market.

Key Topics Discussed:

• Genetics, Vaccination, Weaning, and Management Protocols In Feeder Cattle
• Margin, Profitability, and Finances
• Building Reputation
• Regional Marketing Differences
• Demand for Red Angus Females
• Color Sorting Trends in Feeder Steers

Key Episode Moments

3:00 - Introduction

8:00 - Ranch Level Management Practices to Enhance Value

13:00 - Financial Based Decision Making

16:00 - Health and Vaccination Protocols

21:30 - Finding Confidence, Reputation, and Premiums in Feeder Cattle Marketing

34:30 - Regional Marketing Differences

38:30 - Commercial Female Marketing

43:20 - Feeder Steer Color Sorting Trends

52:30 - Why Red Angus?