Cross-Functional Collaboration: Powering Marketing and Product Success

Real Talk Real Results

Cross-functional collaboration is the key to elevating product management and product marketing teams to reach unified revenue goals and business growth.

The idea is exciting, but the execution requires a boundaryless leader dedicated to cross-functional collaboration and teamwork.

B2B SaaS product executive Akanksha Talya joins the Real Talk, Real Results podcast to share her expert insights on effective product management. She gives us a detailed blueprint for successful cross-functional leadership that is as simple as setting up the right systems and shifting a few mindsets.

Watch the latest episode to learn:

• How and why you should create a unified vision across teams
• The importance of creating “revenue agents” on your teams
• The five Cs of successful product management
• Why language is so crucial for smooth collaboration
• How product launches are like rocket launches
• When to pivot and how to handle “messy” transformations

Akanksha adds tremendous value by sharing her successes and failures, but more importantly, how she turned them into learning opportunities.

Check out this episode if you want actionable tips on creating stronger cross-functional teams, focusing on adding value to the customer, and building alignment that drives measurable results, plus the strategy behind them.