"📚 The TRUTH Method: How to Write a Lead Generation Book in 5 Simple Steps 🚀"

Real Estate Marketing Implementation Podcast (The REmarketing Podcast)

Summary

• 📝 Introduction to The TRUTH Method: Jerome Lewis introduces the TRUTH method, a straightforward framework for writing a lead generation book. This method aims to help business owners, especially real estate professionals, get their ideas out of their heads and into a published book efficiently.
• 📚 Why Write a Book?: Writing a book is a powerful tool for business growth, offering credibility and a way to convert prospects into clients. Jerome highlights that many professionals feel overwhelmed by the process, but the TRUTH method simplifies it.
• 💡 The TRUTH Acronym: The method is broken down into five steps:
• T stands for Target Niche—Identify your specific audience.
• R stands for Respond—Answer five key questions related to your niche, which will form the core chapters of your book.
• U stands for Unpack—Develop the introduction and conclusion, tying the book together.
• T stands for Tie in—Include a call to action or sales letter to guide readers on their next steps.
• H stands for Headline—Create a compelling headline for your book at the very end.
• 📖 Book Structure and Process: Jerome walks through how the TRUTH method makes book writing easy, with a focus on simplicity, addressing just five key questions in your niche to form the core content. He advises against starting with the headline, as it often leads to procrastination.
• 🎯 Call to Action and Sales Letter: In the “Tie in” step, Jerome emphasizes including a specific call to action within your book, whether it's leading readers to your website or encouraging them to sign up for a service.
• 📈 Scaling with Multiple Books: The TRUTH method not only helps in writing one book but also in creating a pipeline for future books and content, like newsletters and video follow-ups. Jerome encourages breaking content into smaller pieces rather than overloading one book.
• 💪 Imperfect Action is Better than No Action: Jerome motivates viewers to take imperfect action and publish a version of their book, reminding them that version one is better than waiting for perfection.

Insights Based on Numbers

• 166 Copies Sold in 15 Days: One of Jerome’s clients sold 166 copies of her book in just 15 days by following the TRUTH method, demonstrating its effectiveness in quickly generating sales and leads.
• 5 Core Questions: Jerome advises responding to just five core questions, forming the backbone of your book. This approach prevents overwhelm and accelerates the writing process.