#30 RadEO with Dean Carlson, Founder and MD of BrainFarm


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In this episode of RadEO, Ross talks to Dean Carlson, Founder and MD of BrainFarm. They talk about building a global company from a South African network and building networks and keeping connections. Dean shares how his team creates an extremely positive environment at their events by having the mindset of commitment to excellence. They also talk about BrainFarm’s exciting upcoming event, Sound Idea Sessions and breaking world records in partnership with a local artist, Percy Maimela. Subscribe on iTunes (https://itunes.apple.com/us/podcast/radeo/id1250841955) or Spotify (https://open.spotify.com/show/5FhWL8wjR13nuU1gI7dUkY) More about BrainFarm’s MD, Dean Carlson - Dean Carlson is the Founder and CEO of BrainFarm, a South African event agency and speaker bureau, who has the privilege of working with a long list of blue chip clients in identifying and securing speakers for their events, as well as creating world class branded events. He previously conceptualized, co-created and led the Discovery Invest Leadership Summit to become the largest multi-speaker business conference in the Southern Hemisphere with past speakers including Richard Branson, Al Gore, Malcolm Gladwell, Chris Anderson, Ricardo Semler, Dan Ariely, Johann Rupert, Rudy Giuliani, Stephen Dubner, Graça Machel and Nouriel Roubini. Dean first gained exposure to similar large-scale events over a decade ago during his involvement in organizing trips for South Africans to attend international seminars hosted by motivational speaker, personal finance instructor, and self-help author Anthony Robbins. Dean’s LinkedIn - https://www.linkedin.com/in/dean-carlson-9951751/?originalSubdomain=za BrainFarm - https://brainfarm.co.za/ Sound Idea Sessions - https://www.soundideasessions.com/ Guinness World Record - https://www.enca.com/life/sa-artist-breaks-guinness-world-record-largest-coffee-sketch Show notes - 00.54 - Dean’s elevator pitch 01.30 - How was it like setting BrainFarm up? 08.50 - How do you get a corporate company to agree to do a disruptive event? 14.30 - Launching the BCX Disrupt Summit 17.05 - Pulling talent into South Africa and going international 21.56 - Building networks and keeping connections 27.50 - Community building through introductions 29.45 - The mindset of commitment to excellence 35.40 - Dean’s latest exciting project - https://www.soundideasessions.com/ 41.10 - Breaking world records - https://www.enca.com/life/sa-artist-breaks-guinness-world-record-largest-coffee-sketch 50.47 - Growth Hacker Marketing – RadEO is a podcast for Entrepreneurs by Entrepreneurs. It is hosted by Ross Drakes and Rich Mulholland and produced by the Entrepreneurs Organisation in South Africa. Tune in every 2 weeks to hear conversations with business owners who will share their experiences and stories of what they have learnt building their business and what drives them to keep going. If you have a business and want more information on EO, get in touch or visit our website eonetwork.org

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