118: Recurring Giving Trends: Unlocking Sustainable Revenue for Nonprofits with Abby Jarvis

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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Abby Jarvis, Head of Content at Neon One, is sharing the latest data on recurring giving—a sector that has seen significant growth over the past five years. What makes Abby's insights invaluable is her ability to break down complex data into actionable steps that won’t overwhelm you. Find out proven strategies for promoting and sustaining recurring donations, including personalized communication approaches and leveraging key opportunities like Giving Tuesday.
Topics:

• Growth in recurring giving: Industry-wide, there was a 3.5% decrease in active supporters, but a 127% increase in monthly donors.
• Retention and lifetime value of recurring donors: Ending the hamster wheel of giving to create something that is more sustainable and scalable
• Organic growth and engagement: 50% of recurring donors in the study made additional gifts, including volunteering, serving on boards, and purchasing memberships
• Beyond consumer choices: How to use the emotional decisions of giving to your benefit and other strategies to encourage recurring giving
• Year-end fundraising and recurring giving: 12% of all recurring donations are initiated on Giving Tuesday, plus how to highlight the impact of their gifts and the urgency of your cause

>> Click here for The Nonprofit Recurring Giving Report
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