Publishing for Growth: How a Book Can Level Up Your Brand

Publish & Prosper

เนื้อหาจัดทำโดย Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

12M ago 45:57

MP3•หน้าโฮมของตอน

In this episode, Matt and Lauren discuss how publishing a book can help you establish yourself as an expert or thought leader in your industry.

Your book can serve as a business card or lead magnet, as the foundation for a community of fans, and as a networking key to unlock doors to speaking engagements, guest appearances, collaborations, and more. Plus, a book will generate passive revenue for your business, supplement your existing products, courses, or services, and help you connect directly with your audience.
Dive Deeper:
💡Learn more about growing your brand or business with a book when you Publish for Growth.
💡Download our Publishing for Growth ebook.
💡Find out what creators like you are doing to grow their content business in our Creator Insights report.
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💡Watch These Videos

Sound Bites From This Episode:
🎙️ [1:38] “When we talk to people about using a book to grow your business…it always starts with positioning yourself as somebody that others would want to look to as the expert.”
🎙️[9:38] “[Publishing a book] gives you a reason to talk to people, which I think is for those of us that are more introverted, or even just for those of us that aren't great at…just walking up to somebody cold turkey and going like, ‘Hi, let me tell you all about me, myself, and I and my business,’ this is your reason.”
🎙️[30:25] “If you want to put your stuff on Amazon or Target.com or, you know, any other third-party retail platform or aggregator or distributor, do so, but do that in the sense that you're going to rely on them for discoverability…Don't ever direct the fans and followers and customers that you've already built up to some other third party when you could actually potentially sell that content directly to them, keep that customer data, keep those profit margins higher.”
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