Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Gx Radio membahas apa yang terjadi di industri musik selama sepekan ke belakang dan memberikan playlist recommendation untuk lagu baru maupun lagu lama untuk memperluas pembendarahaan musik kalian.
-Perjalanan karier Ryan Adriandhy dari standup comedian menjadi Head of Animation, dari Amerika hingga ke Visinema. Ryan akan sharing banyak sekali ilmu-ilmu penting yang perlu kita pelajari dan terjadi di di industri animasi Indonesia maupun di Amerika.
Pandemi COVID-19 makin parah gara-gara varian Delta. Konser batal, bioskop juga tutup lagi di beberapa kota. Kalau melihat tahun lalu, bakal ada tren dan produk-produk pop culture baru yang menjadi teman bertahan selama pandemi.
E3 2021 akhirnya beres. Microsoft tampil dominan Nintendo biasa-biasa aja, dan Sony tidak ada. Overall, event yang underwhelming dan bikin nilai E3 jadi dipertanyakan, masih perlu atau nggak.
Sony lagi-lagi jadi sorotan sepekan terakhir. Tiba-tiba mereka mengumumkan God of War Ragnarok dan Gran Turismo 7 bakal rilis juga di PS4 selain PS5. Di saat bersamaan, film dari game Sony, Uncharted, sudah mulai ada penampakannya
Welcome to First Episode of Podium Podcast, segmen terbaru dari PSR Podcast. Tamu kita pertama adalah Mevlied Nahla ( @haloterong ) seorang violinist Indonesia yang berkiprah di Instagram melalui cover lagu. Memiliki genre yang segmented salah satunya progressive rock dan jazz fusion, Nahla bisa berkolaborasi dengan beberapa artis seperti Dewa Bujana, Eros Djarot, serta pemain biola dari Turki. Tahun ini Nahla mengeluarkan sebuah Single berjudul "Mantra Tenggara" yang memiliki elemen musik yang merepresentasikan budaya Asia Tenggara. Podium #1 Mevlied Nahla out now! Available on PSR Podcast Spotify. Hosted by Irfan AP ( @irfanadh ).…
Sony jadi sorotan minggu ini. Selain State of Play yang mendemokan gameplay Horizon Forbidden West, mereka juga mengakui ada plan untuk menggabungkan MCU dan Sony's Spider Verse.
Mulai dari kebijakan Anies soal melarang live music di kafe saat bulan Ramadan hingga PP no 56 tahun 2021 ini menguntungkan industri atau agenda pribadi pemerintah