Generational insights to help keep your dealership cruising

PSB Insider

Did your dealership ride into the New Year full steam ahead or just roll in on fumes? Either way let’s hit the brakes for a moment! In this podcast we dig into 3 Synchrony consumer studies:

• Generational Insights
• In Synch Consumer Monthly Tracker
• 9th Major Purchase Study

These studies provide generational insights, tips and advice to help you steer your dealership in the right direction in 2024.

Episode 7 of Synchrony Insights is based on Generational Insights, conducted by Chadwick Martin Bailey on behalf of Synchrony, 2020, In Synch Consumer Monthly Tracker, conducted by Synchrony, January 2024, and Synchrony 9th Major Purchase Journey Study, conducted by RTI Research on behalf of Synchrony, September 2023.

This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors with respect to any information presented. Synchrony and any of its affiliates (collectively, Synchrony) makes no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided. Your receipt of this material constitutes your acceptance of these terms and conditions.